‍

What is Passes?

Passes is a creator economy platform designed to empower creators by providing them with a comprehensive set of tools to monetize their content, engage with fans, and manage their business.

‍

‍

‍

Live Landing Page:

‍

‍

‍

Brand Pillars:

‍

1. Exclusivity
   • Passes offers fans more than just content—it provides access to a one-of-a-kind experience. Whether it’s through live interactions, locked content, or special access to creators, Passes creates an environment where fans feel like VIPs.
2. Empowerment
   • Passes empowers creators to turn their creativity into a business. With advanced monetization tools and an intuitive platform, we provide creators with everything they need to take control of their content, their community, and their career.
3. Connection
   • Passes thrives on the meaningful, personal connection between creators and fans. We foster interactions that feel intimate, direct, and memorable, whether through personalized messaging or live interactions.
4. Simplicity
   • While the platform offers advanced tools for creators, the design ensures a seamless experience. Passes is intuitive and easy to navigate, allowing creators to focus on building relationships with fans and increasing revenue, without being bogged down by complexity.
5. Innovation
   • Passes is constantly evolving with new tools and features designed to help creators grow and engage. We are always thinking ahead, ensuring creators have the latest and most powerful tools to connect with their fans and monetize their content.

‍

Brand Personality

‍

Passes is bold, exclusive, and empowering. We’re here to help creators become entrepreneurs and give fans access to unforgettable experiences. Our personality is confident and vibrant—always forward-thinking but grounded in authenticity and connection.

‍

‍

Branding Overview and Decision Process

‍

During the development of Passes’ branding, I created three distinct visual identities to explore different directions for the brand:

‍

‍First Version: Focused on clean, modern lines with a bold green aesthetic. The green represented growth and entrepreneurship, but it presented a challenge in aligning with our event culture and lifestyle elements. Integrating the color into our real-life events—known for a more luxurious, night-life appeal—felt out of sync with the tone and energy we wanted to convey.

‍

Second Version: A sleek purple gradient, emphasizing professionalism and creativity. While visually striking, it lacked the vibrant energy needed to reflect our community-driven events and parties.

‍Final Version: The two-tone orange and plum variant emerged as the ideal choice. It successfully balanced boldness and sophistication, making it the best reflection of both our digital product and the immersive, high-energy events we frequently host. The warm tones of orange paired with the richness of plum perfectly encapsulated the VIP, exclusive feel that Passes aims to deliver.

‍

Logo

‍

Primary Logo: The logo combines clean, bold typography with a modern touch, utilizing the two-tone orange and plum gradient to create a dynamic, eye-catching mark.

‍

‍

Color Palette

‍

The color palette is designed to evoke a sense of energy, creativity, and exclusivity, aligning with both the digital product and the high-energy real-life events Passes organizes.

‍

‍

‍

Imagery

‍

The imagery should focus on a VIP experience, with real-life moments from Passes events. We use high-quality photos that capture the energy of our brand, emphasizing the connection between creators and fans, both online and in person.

‍

• Event Imagery: Photos from live Passes events, showing fans enjoying exclusive access to creators.

‍

‍

• Product Imagery: Screenshots of the Passes platform highlighting the simplicity of use, fan-to-creator interactions, and the tools that help creators thrive.

‍

‍

‍

Unique Visual Elements:

‍

To extend the VIP concept, Passes incorporates elements typically seen at exclusive events: tickets, wristbands, and VIP lanyards. These elements symbolize the exclusivity and special access fans receive on the platform, embodying the high-end feel of attending an event or gaining backstage pass.

‍

‍

‍

Custom 3D Memberships for Creators

I've modeled and animated custom memberships and characters for top creators to showcase on the page.

‍

‍

Passes: More Than an App—A Real-Life Experience

‍

At Passes, we’re not just a digital platform—we’re a community that thrives both online and in real life. We frequently host exclusive parties and events where fans get to meet their favorite creators in person. The branding needed to reflect this dual nature of Passes: digital and in-person connection.

The two-tone orange and plum variant complements the aesthetic of these events, which often feature luxurious, high-energy atmospheres.

‍

‍